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Universal Music and Apple Music Collaborate on New 'Sound Therapy' Wellness Initiative

By GIGX

May 27, 2025

2 Min Read

Apple Music and Universal Music Group have partnered to launch Sound Therapy, a science-backed “wellness collection”

Universal Music Group (UMG) and Apple Music have launched Sound Therapy, a new audio wellness collection that has been crafted to help users improve sleep, focus, and relaxation. Developed in partnership with Sollos—the London-based music-wellness venture, UMG—the collection features instrumental and reimagined tracks by artists such as Katy Perry, Imagine Dragons, and Jhené Aiko, all infused with scientifically backed sound elements like gamma waves, pink noise, and white noise. Divided into three categories—Sleep, Focus, and Relax—each session uses cognitive science and psychoacoustics to stimulate specific mental states. For instance, the Focus category includes some of the beloved tracks enhanced with white noise and gamma beats to block distractions and improve cognitive performance.

“For years, elevating music’s role in health and wellbeing has been a strategic priority for UMG, linked to a potentially significant commercial opportunity, as well as something that our chairman and CEO, Sir Lucian, and the entire management team are passionate about,” said Michael Nash, UMG’s executive vice president and chief digital officer. “Given Apple’s leadership at the intersection of health and technology, the launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative. We look forward to working closely with the team at Apple to expand the ways that music can be harnessed to improve the wellness benefits for its users.”

“Every day, people around the world make Apple Music part of their daily routine, and we’ve seen incredible engagement around our personalized mood playlists and the new Apple Music Chill radio station,” said Rachel Newman, Apple Music’s Co-Head. “Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music — one that’s grounded in artistry, shaped by innovation, and designed to support wellness.”

Available on Apple Music exclusively, Sound Therapy aligns with the broader wellness ecosystem of Apple, which includes Apple Watch, Apple Fitness+, and HealthKit. UMG and Apple will continue to partner on scientific research to validate the therapeutic benefits of sound. Through inclusive video experiences, it will also try to expand wellness access.

Last updated: May 27, 2025 | 16:23

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