Universal Music Group (UMG) and Apple Music have
launched Sound Therapy, a new audio wellness collection that has been
crafted to help users improve sleep, focus, and relaxation. Developed in
partnership with Sollos—the London-based music-wellness venture, UMG—the
collection features instrumental and reimagined tracks by artists such as Katy
Perry, Imagine Dragons, and Jhené Aiko, all infused with scientifically backed
sound elements like gamma waves, pink noise, and white noise. Divided into
three categories—Sleep, Focus, and Relax—each session uses cognitive science
and psychoacoustics to stimulate specific mental states. For instance, the Focus
category includes some of the beloved tracks enhanced with white noise and
gamma beats to block distractions and improve cognitive performance.
“For years,
elevating music’s role in health and wellbeing has been a strategic priority
for UMG, linked to a potentially significant commercial opportunity, as well as
something that our chairman and CEO, Sir Lucian, and the entire management
team are passionate about,” said Michael Nash, UMG’s executive vice president
and chief digital officer. “Given Apple’s leadership at the intersection of
health and technology, the launch of Sound Therapy represents an important
validation of our innovative, science-led Sollos initiative. We look
forward to working closely with the team at Apple to expand the ways that music
can be harnessed to improve the wellness benefits for its users.”
“Every day,
people around the world make Apple Music part of their daily routine, and we’ve
seen incredible engagement around our personalized mood playlists and the new
Apple Music Chill radio station,” said Rachel Newman, Apple Music’s Co-Head.
“Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring
a new listening experience to Apple Music — one that’s grounded in artistry,
shaped by innovation, and designed to support wellness.”
Available on Apple Music exclusively, Sound Therapy aligns with the broader wellness ecosystem of Apple, which includes Apple Watch, Apple Fitness+, and HealthKit. UMG and Apple will continue to partner on scientific research to validate the therapeutic benefits of sound. Through inclusive video experiences, it will also try to expand wellness access.